Defines who your brand is and who it's for: brand profile (mission, value proposition, USPs), tracked competitors, target audience segments, SWOT analysis, and brand-vs-audience gap analysis with c...
What this app can do
46 tools registered
Initialize Visual Brand Workspace15 tok
Explicitly initialize a private VBS workspace for one existing brand. Required once before creating or reading VBS revisions for a legacy brand.
Migrate Visual Brand Access15 tok
Explicitly migrate one legacy VBS workspace from its founding owner field to the P0 membership access model.
List Brand Memberships8 tok
List active private VBS brand memberships for an initialized workspace.
Set Brand Membership12 tok
Add or update a tenant-local VBS brand role for a known Imperal user ID.
Revoke Brand Membership12 tok
Revoke an active tenant-local VBS brand membership while preserving the final owner.
Create Visual Brand System18 tok
Create the next draft revision of a brand's Visual Brand System. This P0 function accepts non-personal strategic rules only.
List Visual Brand Systems8 tok
List VBS revisions you can access for one initialized brand.
Activate Visual Brand System15 tok
Approve one VBS draft revision and supersede the previously approved current revision.
List Visual Brand Audit Events10 tok
List append-only VBS audit events for one initialized brand.
Verify Visual Brand Audit Integrity10 tok
Verify integrity hashes for sealed VBS audit events in one private workspace.
Acknowledge Visual Brand Audit Incident12 tok
Record that an owner reviewed a detected VBS audit-integrity incident. This never clears the safety block or edits audit history.
List Visual Brand Audit Incidents8 tok
List recorded VBS audit-integrity incident acknowledgements for one private workspace.
Verify Visual Brand Approval Evidence Basis12 tok
Verify the immutable evidence basis snapshot stored when an approved VBS was approved.
Create Visual Profile15 tok
Create a versioned non-personal Visual Profile draft from the current approved VBS and selected private evidence.
List Visual Profiles8 tok
List private Visual Profile revisions for one initialized VBS workspace.
Activate Visual Profile15 tok
Approve one Visual Profile draft as current and supersede the prior current profile.
Resolve Current Visual Profile10 tok
Resolve the one deterministic approved VBS plus approved Visual Profile baseline; fails closed when incomplete or stale.
Build Approved Visual Profile Handoff12 tok
Build a read-only, non-personal approved Visual Profile baseline for downstream content planning. It never creates, uploads, fetches, or generates media.
Build Approved Visual Media Handoff12 tok
Build read-only approved VBS/Profile guidance for a future Media Studio brief. It does not create assets or invoke image generation. Third-party providers are required by default; Magnific is reserved solely for a documented technical-failure fallback.
Record Media Conformance10 tok
Record a human's own verdict on whether a Media Studio media package's actual images conform to the approved Visual Profile guidance handed off to it. Stores a verdict only — never fetches the package, inspects any image, or generates anything. Requires the same review permission as evidence review.
List Media Conformance8 tok
List human-recorded conformance verdicts for one brand's media packages, newest first.
Register Visual Evidence12 tok
Register a private, unreviewed HTTPS reference for a VBS decision. P0 stores the reference only and never fetches the URL.
Review Visual Evidence12 tok
Review one private VBS evidence reference as valid, hypothesis, rejected, or archived.
List Visual Evidence8 tok
List private VBS evidence references for one initialized brand.
Create Brand Profile15 tok
Create a new brand profile — mission, vision, value proposition, tone of voice, and unique selling points. The anchor for SWOT, competitor tracking, and target segments for this brand.
Update Brand Profile12 tok
Update selected fields of an existing brand profile. Only given fields change.
List Brand Profiles8 tok
List brand profiles.
Add Brand Competitor12 tok
Track a named competitor against a brand, with observed strengths and weaknesses.
List Brand Competitors8 tok
List tracked competitors, optionally filtered by brand.
Create Target Segment12 tok
Define one target audience segment for a brand: demographics, psychographics, pain points, needs, preferred channels.
List Target Segments8 tok
List target audience segments, optionally filtered by brand.
Run Swot Analysis20 tok
Run a SWOT analysis for a brand: strengths/weaknesses derived from its own profile, opportunities/threats derived from tracked competitors' weaknesses/strengths. Add competitors first via add_brand_competitor for a sharper result.
List Swot Results8 tok
List past SWOT analysis snapshots, optionally filtered by brand.
Run Market ResearchFree
Run a market-research snapshot for a brand: a landscape summary plus candidate competitors, grounded ONLY in signals you already gathered yourself via web_search/read_url and pass in as 'signals' -- this tool does not fetch web data itself. Candidates are NOT auto-added as tracked competitors; review the snapshot and promote relevant ones via add_brand_competitor.
List Market Research ResultsFree
List past market-research snapshots, optionally filtered by brand.
Archive Market Research ResultFree
Mark one market-research snapshot as superseded (outdated) without deleting it, so its history stays inspectable but it stops showing as current.
Run Gap Analysis20 tok
Run a gap analysis between a brand's current positioning and one target segment's needs/pain points -- what the segment needs that the brand doesn't yet address, plus concrete recommendations to fill the gap.
List Gap Analyses8 tok
List past brand-vs-audience gap analysis results, optionally filtered by brand.
Delete Brand Competitor10 tok
Permanently delete one tracked competitor. Does not affect past SWOT snapshots already derived from it.
Delete Target Segment10 tok
Permanently delete one target audience segment. Does not affect past gap-analysis results already derived from it.
Delete Brand Profile25 tok
Permanently delete a brand profile AND cascade-delete everything anchored to it: its tracked competitors, target segments, SWOT snapshots (current + superseded), gap analyses, and -- if a private Visual Brand System workspace was ever set up for this brand -- that entire workspace: every style revision, saved reference, Visual Profile, team member, audit-trail event, reviewed integrity incident, and media-conformance verdict. Requires confirm_cascade=true. Irreversible.
Archive Swot Result10 tok
Mark one SWOT snapshot as superseded (outdated) without deleting it, so its history stays inspectable but it stops showing as current.
Archive Gap Analysis10 tok
Mark one gap analysis as superseded (outdated) without deleting it, so its history stays inspectable but it stops showing as current.
Purge Brand Strategy Data25 tok
Wipe ALL brand strategy WORKING data derived from a brand -- tracked competitors, target segments, SWOT snapshots (current + superseded), gap analyses, and market research snapshots. Brand profiles themselves are NEVER touched, mirroring Content Strategy Hub's purge_pipeline_data (which keeps site profiles): a brand profile is the anchor record, equivalent to a connected site, not disposable pipeline output. Requires confirm_wipe=true.
Build Content Strategy Handoff15 tok
Reshape a brand profile into the exact fields Content Strategy Hub's create_site_profile expects, so the rest of the pipeline (Content Strategy Hub -> Article Writer -> Media Studio Hub -> WordPress Hub) starts from real brand positioning. There is no cross-extension IPC on this platform -- Webbee relays this payload into Content Strategy Hub's own create_site_profile in the same chat turn.
List Connected Sites8 tok
List the sites already connected in other apps (WordPress Hub today, any future site provider) that Quick Add offers as one-click brand candidates, flagging which ones already have a brand profile here. Also the diagnostic for an empty Quick Add list: it reports whether a provider could not be reached and why.